Video Workload survey

In 2007 I carried out a few surveys that looked at the way video was produced in newsrooms and I wanted to update the results.

I will share the results - but no identities or other sensitive information - on this blog. The survey is made up of 22 questions, mostly check box style, and should be quick to complete.

1. Where are you based?

2. What kind of organisation are you?

3. Which of these best describes your video strategy?

	We have a small number of people using pro/prosumer equipment
	We have given a large percentage of our journalists point-and-shoot cameras (like a Flip or small digital camera) and encourage them to shoot as much as they can
	We have a mix of journalists using point-and-shoot and one or two specialists using pro equipment
	We have no video strategy
	I am a freelancer with a mix of pro/consumer kit

4. How many people produce video for your website?

5. On average, how many videos do you publish each week?

6. What is the average length of the video on your website?

7. Which of the following best describes the kind of video on your site?

	Feature video (content outside of the breaking news agenda)
	Breaking news (if it happens we go and film it)
	User generated( our audience send it and we stick it online)

8. Which of these best describes the kind of video you would like to do more of?

	Feature video (content outside of the breaking news agenda)
	Breaking news (if it happens we go and film it)
	User generated( our audience send it and we stick it online)

9. Where does the majority of your video come from?

	We produce it
	We get it from our audience (UGC)
	We get it from a third party (agency, syndicated feed)

10. Who shoots the majority of your video?

11. Who decides which stories get a video treatment?

12. What is the average time you spend planning video? (This setting up interviewees etc.)?

13. What is the average time you spend shooting video? (This includes the time to and from the shoot etc.)?

14. Which cameras do you use to shoot video? (select as many as you want)

15. What is the average time you editing video? (from the point you get back to the office to the point it appears on your website)

16. What do you use to edit your video? (select as many as you want)

17. Does your website allow you to ‘embed’ video on an article page?

	Yes
	No

18. Does your video carry ads?

	No.
	Yes, mostly pre-roll (ad placed before the video plays)
	Yes, mostly post-roll (ad placed after the video plays)
	Yes, mostly overlay ads (ad appears over the top of a video as it plays)
	Yes, a mix of pre, post and overlay

19. Do you use any of the following live video streaming applications? (select as many as you want)

20. Which of these third party video platforms do you upload to? (select as many as you want)

21. How would you prioritise the following areas in your newsroom? 1 would be the most important and 8 the least

1]	Video
2]	Community
3]	Social networking
4]	Audio (podcast)
5]	Getting content from our main publication/output online
6]	Breaking news
7]	Hyperlocal
8]	Flash/multimedia content

22. Would you like to anything else to the survey?

	A daily paper
	A weekly paper
	A magazine
	A broadcaster
	A web only publication
	I'm a freelance video producer
	A student/college media publication

	0 - It's all user generated or syndicated content
	1
	1-2
	2-4
	4-6
	More than 6

	None. Our content stays on our site
	Youtube
	Google video
	Vimeo
	BlipTV
	Other