Enter MarketingSherpa's 2008 Viral Hall of Fame

MarketingSherpa is now accepting entries to our Fourth Annual Viral Marketing Hall of Fame awards. Participating in it is a great way to show off your work to hundreds of thousands of marketers. All you have to do is describe your video/audio clips, ecards, online games, Flash, microsites, tell-a-friend boxes or any other campaign you might have done.

Besides the basic info, such as client, date and brand, tell us what your goal was and how you achieved it. Don't forget to share how you got the word out and what kind of buzz your campaign generated. If your entry is selected for this year's Hall of Fame, we'll include your credits, notes and a hotlink to the agency involved.

Agencies, make sure to get client approval before submitting a campaign. Thanks!

Deadline: Friday, May 16th, 5pm EST

All entries are subject to editorial scrutiny/proofing, and any commentary you enter here becomes the property of MarketingSherpa. You may submit multiple campaigns by coming back to the input form.

1. First, please enter your contact info.

Emails and phone numbers are for Sherpa use only. They won't be included with winning entries. Questions with astericks are required.

First Name Required Question

Last Name

Organization

Email Address (in case we have questions) Required Question

Phone Number (for questions about your campaign) Required Question

URL

2. What type of viral campaign are you entering? Required Question

3. Please give us the basics of the campaign. Required Question

Agency (if there was one)
Client/company
Brand campaign was conducted for:
Launch date
Target audience/demographic
URL where we can see a sample of the creative

4. What was the primary goal of the campaign? Why did you do it? Required Question

5. Please describe the campaign itself, including: creative strategy and specific tools/techniques used to create it. Also note any measurement tactics put into place. Required Question

6. What was your seed strategy? How did you get the word out about the campaign so it would 'go viral'? Required Question

7. Buzz generated - was the campaign picked up in the blogosphere, in press, on message boards or elsewhere? If possible, please include a hotlink to an example (e.g., articles, blog entries, etc.)

8. Tell us a bit about the results you saw. What were you able to measure and what were the results? Visits, downloads, sales, awareness, etc. Also, how long did it take to start generating results? How did they grow and diminish over time? Required Question

9. Finally, what was the biggest lesson learned? What would you do differently if you had to do it all over again? What surprised you? Required Question

	Offering e-cards
	Online game/quiz/poll
	Video clip
	Audio clip
	Rich media/Flash
	Tell-a-friend box on site (sweeps, coupons, etc.)
	Cool microsite (not your URL/brand)
	Share on a social media site option (e.g., Facebook, MySpace)
	Other