E-Business Trends in Industrial Marketing

Thank you for participating in the 6th annual E-Business Trends in Industrial Marketing Survey.

SVM conducts this annual study to help manufacturers, wholesalers and distributors acquire an in-depth understanding of the key online marketing trends that are impacting their industry and their competitors. The goal of this survey is to educate and empower industrial marketers with the knowledge to create and implement successful online marketing strategies.

Your input is valuable and we appreciate your participation. The survey will take only 8 to 10 minutes to complete. In appreciation for your time spent completing this survey, we will send you the aggregated survey results and you will be entered in a drawing to win an Apple Ipod Touch multimedia player!

CONFIDENTIALITY PROMISE:
Your individual responses to the study will be kept 100% confidential. Aggregate responses will only be used to determine industry trends.

1. What is your primary line of business?

	Manufacturer
	Distributor
	Wholesaler
	Business Service

2. If your trade association invited you to participate, please enter its acronym below:

3. What impact will the current economic crisis have on your company's business?

4. Does your company actively engage in strategic planning for online marketing initiatives?

	Yes
	No

5. Which of the following marketing tactics did your company leverage this past year?
(Please select all that apply)

6. Do you agree with the following statements?

	Agree	Neutral	Disagree
Our Website is our most powerful marketing tool.
Companies that do not conduct business online will become increasingly less competitive.
We rely heavily on online marketing to achieve sales goals.
I am optimistic about my company's future.
Investing in online marketing is essential to the long-term success of my company.
My company has a sound and effective online marketing strategy.

	Will definitely be positive
	Could be positive
	Minimal effect overall
	Negative, but not sure how much
	Seriously negative

	Websites
	Magazine advertising
	Print catalog / brochure
	Web banner advertising
	Webinars
	Direct mail (print)
	Industry directories
	Yellow pages
	Public relations
	Search engine marketing
	Trade shows
	Sales people
	Email marketing
	Social media marketing

E-Business Trends in Industrial Marketing - 2010