4-SQUARE™ Super Bowl XLIV Ad Survey

Page One

1. Please rate each Super Bowl XLIV ad based on the following four criteria: Exposure, Attention, Comprehension, and Integration. Rate 1-5 stars where 5 stars is "Excellent" and 1 star is "Poor." Any ad that you do not recall seeing, or that you are unsure about, simply do not star.

	Exposure	Attention	Comprehension	Integration
Bud Light – “Lighthouse”
Hyundai – “Paint”
Boost Mobile – “Boost Mobile Shuffle”
Bridgestone – “Whale of a tale”
Bud Light – “Asteriod”
Coke – “Simpsons”
Bud Light – “Voice Box”
Doritos – “Casket”
Doritos – “Underdog”
Doritos – “Kids these days”
Focus on the Family – “Tim Tebow”
GoDaddy – “Spa”
Snickers – “Pick up game”
Monster.com – “Fiddlin’ Beaver”
Cars.com – “Timothy Richman”
Budweiser – “Bridge”
Bud Light – “Stranded”
CareerBuilder – “Casual Fridays”
CareerBuilder – “Job Fairy”
Dockers – “I wear no pants”
Dr. Pepper – “miniKISS”
FLOTV – “Moments” Who Remix My Generation will.i.am
Hyundai -”Ten Years/Brett Favre”
Papa John’s – Owner Delivers “In ‘da House”
Teleflora – “Naughty Flowers”
truTV – “Punxsutawney Polamalu”
Paramount Pictures – “Shutter Island”
Walt Disney Pictures – “Alice in Wonderland”
Universal Orlando – “Harry Potter – Wizarding World”
Qualcomm FLO TV – “Injury Report” Jim Nantz
Walt Disney Pictures – “Prince of Persia”
Volkswagen – “Punch Dub”
U.S. Census Bureau
Denny’s – “Chicken Warning” Breakfast giveaway
Motorola – “Motoblur”
NFL – “Best Fans”
Kia – “Joyride”
HomeAway – “Griswolds”
E*Trade – “Talking Baby Girlfriend”
Coca-Cola – “Sleepwalker”
Bridgestone – “Your tires or your life”
Michelob ULTRA – “Little Bumps”
Bud Select 55 – “Ice Bottle”