2007 Viral Showcase - Submission Form

The Viral Ad Showcase is featured on MarketingSherpa's site and is a great way to show off your work to 237,000 marketers. If your campaign is selected for the Showcase, we'll include your credits, notes and a hotlink to the agency involved.

Agencies, make sure to get client approval before submitting a campaign. Thanks!

Deadline: Friday, April 13th, 5pm EST

All entries are subject to editorial scrutiny/proofing and any commentary you enter here becomes the property of MarketingSherpa. You may submit multiple campaigns by coming back to the input form.

1. First, please input your contact info.

Emails and phone numbers will *not* be used for any purpose beyond communication from our production department.

Name

Organization

Email Address (in case we have questions)

Phone Number (ditto email)

URL

2. What type of viral campaign are you inputting?

3. Please give us the basics of the campaign.

Agency (if there was one)
Client/company
Brand campaign was conducted for:
Launch date
Target audience/demographic
URL where we can see a sample of the creative

4. What was the primary goal of the campaign? Why did you do it?

5. Please describe the campaign itself, including: creative strategy and specific tools/techniques used to create it. Also note any measurement tactics put into place.

6. What was your seed strategy? How did you get the word out about the campaign so it would 'go viral'?

7. Buzz generated - was the campaign picked up in the blogospher, press, message boards or elsewhere? Please include a hotlink to an example if possible (articles, blog entries, etc.)

8. Results: what were you able to measure and what were the results? Visits, downloads, sales, awareness, etc. Also, how long did it take to start generating results, how did they grow, and diminish over time?

9. Finally, what was the biggest lesson learned - what would you do differently if you had to do it all over again? What surprised you?

	Offering e-cards
	Online game/quiz/poll
	Video clip
	Audio clip
	Rich media/Flash
	Tell-a-friend box on site (sweeps, coupons, etc.)
	Cool microsite (not your URL/brand)
	Other